Effective Date: January 2025 Last Updated: December 2025
Authority Building System Inc. (“the Company”, “we”, “our”, “us”), including the brands Jim Hetherington, Jim Hetherington Coaching, Your Next-Level Coaching Academy, and Elite Authors Club, is committed to protecting your privacy and managing your personal information responsibly, in accordance with Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
This Privacy Policy explains how we collect, use, disclose, and protect information across all of our websites, online platforms, programs, products, coaching services, publishing services, events (virtual or in-person), and related offerings (collectively, “Services”). By using our Services, you consent to the practices described in this Privacy Policy.
1. Definitions (as required under PIPEDA)
Personal Information Information about an identifiable individual, including name, address, email, phone number, IP address, billing information, and any information voluntarily submitted through forms, surveys, program applications, coaching intake forms, or online platforms.
Business Contact Information Name, title, business address, business email, or business telephone number used for professional purposes. This is not treated as Personal Information under PIPEDA.
Service Providers Third-party vendors who support our operations (e.g., payment processors, hosting providers, CRM systems, email marketing platforms).
Consent Your voluntary agreement to the collection, use, or disclosure of your information.
2. Information We Collect
We may collect the following types of information when you: Register for a program, course, coaching session, webinar, or event. Purchase a product or service. Apply for a publishing package or co-author book. Join a mailing list. Complete a survey or form. Engage in virtual coaching sessions or events. Access our websites or digital platforms. Interact with us on social media Information collected may include:
Personal Information: Name, Email address, Mailing address, Phone number, Payment information (collected through secure third-party processors), Coaching intake details, Program application information, Any content you voluntarily submit, Video, audio, or chat interactions during virtual events (with notice) Technical Information
Collected automatically through cookies or analytics tools:IP address, Browser type, Device information, Pages visited, Time spent on pages, Referral URLs.
Payment Information
We do not store full credit card numbers. Payments are processed securely through PCI-compliant third-party providers (e.g., Stripe, PayPal).
Coaching & Publishing Information
For coaching, events, or publishing submissions: Personal stories (voluntary), Background information, Professional goals, Biographical details, Manuscript materials This information is treated with confidentiality and used only for service delivery.
3. How We Use Your Information
We use your information to: Provide, operate, and improve our Services, Process transactions and deliver purchased products or programs, Communicate with you regarding your account, orders, updates, and support requests, Deliver coaching, consulting, training, and publishing services, Personalize your user experience, Send newsletters, promotions, and program announcements (with consent), Maintain security and fraud prevention, Administer contests, bonuses, and promotions, Produce anonymized analytics to improve our offerings. We do not sell your personal information. We may share non-identifiable aggregated data for marketing or analytics purposes.
4. Consent & Email Communication (CASL Compliance)
By interacting with our Services, you provide either express or implied consent for communication under the Canadian Anti-Spam Legislation (CASL). You may withdraw consent at any time by clicking “Unsubscribe” or contacting us at jim@jimhetherington.com. We will not send misleading or deceptive emails, and we will honour all unsubscribe requests promptly.
5. Cookies & Tracking Technologies
We use cookies and analytics tools to: Recognize your browser, Customize your experience, Track usage trends, Improve website performance. You may disable cookies through your browser settings, though doing so may affect functionality. Third-party tools (e.g., Google Analytics, Facebook Pixel) may collect data subject to their own privacy policies.
6. Sharing Your Information
We may share information with:
Trusted Service Providers
For purposes such as: Website hosting, Payment processing, Email delivery, CRM and program platforms, Webinar and video conferencing platforms, Customer support. These providers are contractually required to maintain confidentiality and safeguard your information. Legal Requirements
We may disclose information if required to: Comply with law, Respond to legal requests, Protect our rights, Enforce our Terms of Use, Protect the safety of others. Business Transfers
In the event of a merger, restructuring, or acquisition, your data may be transferred as permitted by law.
7. International Users & Cross-Border Data Transfers
If you access our Services from outside Canada (including the United States), you acknowledge and consent that: Your information may be transferred to and stored on servers located in Canada or other jurisdictions. Privacy laws in Canada may differ from those in your home country. By using our Services, you consent to the transfer, processing, and storage of your information in Canada.
8. Children’s Privacy
Our Services are intended for individuals age 18 and older. We do not knowingly collect information from children under 13. If such information is discovered, we will delete it promptly.
9. Security Measures
We implement industry-standard safeguards including: SSL encryption, Secure payment gateways, Password-protected systems, Access controls, Routine monitoring for vulnerabilities. No method of transmission is completely secure, and we cannot guarantee absolute security.
10. Your Rights
You have the right to: Access your Personal Information, Request correction, Withdraw consent, Request deletion, where permitted by law, Ask how your information has been used, Request information about third-party disclosures. To make a request, contact jim@jimhetherington.com.
11. Retention of Information
We retain information only as long as necessary to: Provide services, Meet legal obligations, Resolve disputes, Maintain business records. When no longer required, information is securely deleted or anonymized.
12. Third-Party Links
Our websites may link to third-party sites. We are not responsible for their content, privacy policies, or practices. We encourage you to review their policies before providing information.
13. Changes to This Privacy Policy
We may update this Policy from time to time. Revisions will be posted on this page with an updated “Last Updated” date. Continued use of our Services indicates acceptance of the updated Policy.
14. Contact Information
Authority Building System Inc. 37 Ball Avenue Cambridge, Ontario Canada N1R 2A2 Email: jim@jimhetherington.com
